Monday, June 23, 2008

Tying to Make a Statement...My Meeting with Martha Stewart

Talk about Pressure!



Some people are afraid to speak in front of crowds, dive off a high-dive or meet your future- mother-in-law. I like to think I do well under pressure. I can handle speaking in front of large crowds, appearing on television, meeting almost impossible publishing deadlines, falling and breaking off my front tooth in front of 200 audience members 10-minutes before a presentation and going on with the show. That's probably the most pressure I've felt in the past few years until Tuesday, June 17, 2008.



I had to tie a bow on a small package that I was going to present to Martha Stewart in a private meeting. To be honest with you, I was a bit nervous about the whole thing. Okay, really nervous. My first thought was, what should I wear? It had to be embroidered, tasteful and businesslike. I solved that fairly easily with one of my Little Black Tees stitched in Robison Anton's rayon Wicker thread on a cream t-shirt and paired with a linen skirt and jacket. Subtle, mature and embroidered! Solved. And I had to remember, it's not about me, it's about her. So I moved on to the next thing. What am I going to ask her? What do my readers want to know?



I came up with a list that would definitely fill the short time frame. But I wanted something more, I wanted her to understand the Designs reader. I wanted her to know that the Designs reader is an avid embroiderer, on the cutting edge of the hobby, an educated and talented woman. Since Martha's such a creative person, it might be easier to show her than tell her with an embroidered gift. One that is symbolic of the Designs reader. I had just the thing! I monogrammed Martha a set of my favorite Print' n Stitch note cards on Eileen's Stitchable Paper. But that's not where the pressure was. No, I'm confident in my embroidery skills, even to Martha's standards. Stitching was easy; tying the bow on the package threw me into a tailspin.



I had to tie a bow on a small package and present it to Martha Stewart. Have her stare at it. Accept it, hold it and try to open it. A million thoughts are spinning in my head as I'm in my hotel room trying to tie the PERFECT two ribbon bow! Aren't there people who specialize in this task? Surely she PAYS people to just tie perfect bows! Oh heavens, I can embroider, I can sew, I can even cater a wedding for 200 in a cornfield but tie a bow for Martha Stewart? Shoot me. But I did it, in perfectly coordinating ribbon, the right size and shade with the loops symmetrically balanced.

And she loved it! Martha thought the cards were great. She loved how the paper held the embroidery stitches, how the stitches were dimensional yet the card was still intact. She loved the personalized message it conveyed. The cards will be one of many perfect landing spots for her newest product, Classic Embroidery Patterns for VSM Sewing, a collection of gorgeous, traditional typefaces and frames. Martha might have been the celebrity at the Husqvarna Viking Convention in San Antonio this week but the star was the Husqvarna Designer Diamond sewing/embroidery machine. VSM's latest product offering, the Diamond has 51 new and unique features for sewers, quilters and embroiderers. You'll be impressed by the stitch quality, the huge sewing field (360x350mm), the exclusive Sensor System™ along with the 4D software. Stop by your local Viking dealer for a demo because machines are shipping this week!

Monday, June 2, 2008

Quilt Market in Portland, OR


Just back from Quilt Market in Portland, OR where I had the pleasure of meeting quilt shop owners and sewing machine dealers from allover the country. On Thursday, I teamed up with my Stitching Sister Marie Zinno and taught a ‘schoolhouse’ on my latest book, Contemporary Machine-Embroidered Accessories. I talked about bags, belts and buckles while Marie showcased beautiful projects from her book, Machine Embroidery for Babies for Tots.
The next day it was off to the show floor to sign books, demo Magna-Hoop and the Angle Finder. So much interest, so little time to talk to everyone.

This week is print week at the mag, so the staff is hunkered down with final edits to our 51st issue, out June 15th. Print week can be a bit stressful but we always manage sail through it and let out a huge sigh of relief once we hit ‘send.’ My work for the mag is done at this point, I’m moving on to the next issue and whatever else I have on plate between issues.
I took a moment this morning to view my recent appearance on Behind the Seams, www.nowsewing.net. No matter how many times I do it, I still feel a little uneasy watching my own video clips. Because once it’s out there, it’s out there! But I thoroughly enjoyed myself at Behind the Seams with host Sara Boughner. The set was comfortable, the makeup artist made us look quite natural (well, not early morning natural, but still natural!) and the videography is quite professional. Log on to www.nowsewing.net and review their risk-free trial membership program. You’ll learn from many sewlebrities, not just me. But if you want to investigate more about my functional embroidery technique, that’s the place to see it.

Log on, view the episode and rate it. Rating helps Behind the Seams and me know if we’re presenting educational material in a format that’s helpful to you. Hope to see you Behind the Seams!
Next, it’s off to the set of America Sews with Sue Hausmann. Stay tuned, I’ll give you a glimpse of what’s happening on her set next week.