About Us

Designs in Machine Embroidery is the leader in providing inspiration and information to the machine embroidery enthusiast. Editor Eileen Roche shares her wealth of embroidery and sewing experience in this project based magazine. Her talent, creativity and enthusiasm distinguish her from others in the industry and are the driving force behind the magazine’s success.

Whether you’re interested in embroidering quilts, wearables, home décor or crafts, Eileen and her dedicated team present projects that appeal to a variety of discerning tastes. You’ll find embroidery projects broken down into simple steps in 10-20-30 Minutes with Nancy Zieman. Columnist Deborah Jones shares her 40+ years of industry knowledge in Ask the Expert. Assistant Editor Denise Holguin digs up all the information you ever wanted in her popular Resource Guides (topics include machines, stock embroidery, education and more!) Guest feature writers such as Sue Hausmann, Kayla Kennington and Bobbi Bullard appear regularly throughout year. There’s something for every embroiderer in Designs in Machine Embroidery.